Proposed Amendment C149 (Victorian Pride Centre)

Thank you for your interest in this project. The latest updates can be found on the City of Port Phillip website.

In March 2017 Fitzroy Street, St Kilda was announced as the future home of the Victorian Pride Centre.

To facilitate the proposed use and development, the Victorian Pride Centre Board has asked Council request that the Minister for Planning prepare and approve an amendment to the Port Phillip Planning Scheme in relation to 3/77 and 79-81 Fitzroy Street, St Kilda.

In response to this request, at the Council Meeting (20 June 2018), Council resolved to undertake community consultation and seek feedback before forming its views on the proposed Amendment.

What does Proposed Amendment C149 propose to do?

Proposed Amendment

In March 2017 Fitzroy Street, St Kilda was announced as the future home of the Victorian Pride Centre.

To facilitate the proposed use and development, the Victorian Pride Centre Board has asked Council request that the Minister for Planning prepare and approve an amendment to the Port Phillip Planning Scheme in relation to 3/77 and 79-81 Fitzroy Street, St Kilda.

In response to this request, at the Council Meeting (20 June 2018), Council resolved to undertake community consultation and seek feedback before forming its views on the proposed Amendment.

What does Proposed Amendment C149 propose to do?

Proposed Amendment C149 seeks to introduce a site-specific control into the Port Phillip Planning Scheme to facilitate the use and development of the Victorian Pride Centre, and rezones a portion of the subject land to the Commercial 1 Zone.

It does this by:

  • amending the Schedule to Clause 52.03 to include reference to the Incorporated Document ‘Victorian Pride Centre, June 2018’;
  • amending the Schedule to Clause 81.01 to include reference to the ‘Victorian Pride Centre, June 2018’; and
  • rezoning the land at Lot 3/77 Fitzroy Street, St Kilda from Public Use Zone 6 to Commercial 1 Zone.

The draft Incorporated Document comprises development plans (designed by Grant Amon Architects and Brearley Architects and Urbanists) and associated conditions. It would function in a similar manner to those required for a planning permit, but forms part of the planning scheme and replaces the planning (permit) approval process.

The draft Incorporated Document proposes to enable the use of the land for offices, medical centre, shops, food and drink premises, radio station, place of assembly (including function centre), a gallery, a reading room, the sale and consumption of liquor and associated car and bicycle parking. The use of the function centre spaces and licensed areas are proposed to be subject to conditions specified in the draft Incorporated Document that include hours of operation, patron numbers and noise standards.

In addition, the draft Incorporated Document proposes to allow the construction of a five-storey building with basement car-parking and an accessible roof-top, subject to conditions. The building is proposed to incorporate:

  • a feature portico element to the Fitzroy Street frontage;
  • outdoor amenity space including a ground level courtyard along Jackson Street, a public plaza space at the southern corner of Jackson Street and terraces at levels 1, 2 and the roof;
  • amenities including store areas and staff facilities;
  • vehicle access from Jackson Street;
  • 27 car parking spaces; and
  • 48 bicycle spaces.

Why is an amendment required?

The proposed Amendment is required to facilitate the timely, coordinated and consistent delivery of the project. The Victorian Pride Centre will be an integrated mixed-use building comprised of (but not limited to) offices, radio station, health facility, café, shops, a gallery, reading room, function spaces and associated car and bicycle parking, the sale and consumption of liquor, advertising signage, subdivision and creation of an easement, to be delivered in accordance with the control in the Incorporated Document.

Schedule 6 of the Design and Development Overlay (DDO6-2) relates to the St Kilda Central Activity Centre and currently applies to the land. It sets a mandatory building height of 16.5 metres and a mandatory street wall height of 10.5 metres within 10 metres of the Fitzroy Street frontage. Components of the proposed building (excluding a mast) reach a maximum overall height of approximately 21 metres and of 12.5 metres within 10 metres of the Fitzroy Street frontage.

Despite areas of non-compliance, the proposal is considered to meet the design objectives of the DDO6-2 and has significant merit as it provides a mixed-use development consistent with State and Local Policy objectives relating to high quality design, positive social and economic benefits and a commitment to an ecologically sustainable development outcome.

Proposed Amendment C149 is therefore required to vary these requirements on a site-specific basis to enable the development of the Victorian Pride Centre to proceed. Given the unique nature of the building and its civic importance, it is considered the inclusion of such a site-specific variation is appropriate, subject to community consultation on the proposal. The proposed Amendment is also required to rezone parts of the land to ensure that it is solely within the Commercial 1 Zone.

In order to deliver this project of State and National significance, it is considered that the most appropriate mechanism is a tailored approach which, along with approving the project, can establish design, development and on-going use parameters for the site.

More information

For more information please visit the City of Port Phillip website or contact the project team at pridecentre@portphillip.vic.gov.au or via ASSIST on 9209 6777.

Thank you for your interest in this project. The latest updates can be found on the City of Port Phillip website.
  • Summary of consultation (July to August 2018)

    about 1 month ago

    Council received 32 written submissions. In addition to the written feedback, Council received verbal feedback from 54 local traders and community members who attended the drop-in sessions.

    In summary:

    • 22 submitters supported the proposal
    • 8 submitters conditionally supported the proposal but raised specific issues of concern
    • 2 submitters did not support the proposal
    Responses received from the community were generally positive in relation to the proposal which indicates a level of support for the proposed use and development of the VPC. However some specific concerns were raised which required further consideration and some changes to the...

    Council received 32 written submissions. In addition to the written feedback, Council received verbal feedback from 54 local traders and community members who attended the drop-in sessions.

    In summary:

    • 22 submitters supported the proposal
    • 8 submitters conditionally supported the proposal but raised specific issues of concern
    • 2 submitters did not support the proposal
    Responses received from the community were generally positive in relation to the proposal which indicates a level of support for the proposed use and development of the VPC. However some specific concerns were raised which required further consideration and some changes to the proposed amendment.