The South Melbourne Market was established in 1867, and is the oldest continuing market in Melbourne. Over time, the Market has undergone regular improvement and expansion to accommodate the growing needs of its traders and the local community, as well as ensure it meets changing regulations.

We're planning for the ongoing success of the Market for a growing population and future generations, and as part of this planning, we asked for your feedback on some outcomes that will help us achieve this.

Thank you to everyone who provided feedback by completing our survey. The feedback we received will help us shape what's NEXT for the future of the South Melbourne Market.

About the project


A key priority in the Council Plan 2017-27, South Melbourne Market NEXT aims to undertake a review of the existing infrastructure and constraints at the South Melbourne Market, and present a range of scenarios for Council and the Market to achieve key outcomes that will ensure the future of the Market for future generations.

It will protect and enhance the identity of South Melbourne Market, retaining the essence and atmosphere of a community market. It will provide a vision for the Market as a community hub and a place to explore, shop, eat, meet and wander, encouraging people to spend more time and build community connections.

The NEXT project has been designed to address:

  • changing compliance regulations
  • significant growth in visitation with the need to address capacity and functionality
  • rapid change within the retail sector and associated customer expectations, requiring a future focused plan that enables the Market to maintain relevance, and be operationally and financially sustainable in the future
  • recognition of the important role markets can play as part of local economies and as community spaces.

Today, the South Melbourne Market continues to thrive in the local community within an ageing infrastructure. As it moves into the future, planning and investment through the NEXT project will ensure it continues to deliver a sustainable, safe and inclusive market experience for years to come.


    Market history

    Since its establishment in 1867, the Market has undergone regular improvement and expansion to accommodate the growing needs of the traders and the community, as well as meeting changing regulations.

    • In 1866 the first sheds were erected, a weighbridge of five and a half tonnes was purchased in 1872, and by 1924 electric lighting was installed throughout the building.
    • Throughout its history the Market has experienced several disasters, the worst being a fire in 1981 which destroyed the original A and B sheds in Coventry Street.
    • Two bombs exploded in the Market in the same year causing damage to some stalls.
    • The twentieth century saw the gradual modernisation of SMM with the changing demand and taste for specific produce, as well as further improvement and remodelling.
    • In 1972 a new car park was constructed over the Market.
    • The Food Hall was added in 1991 replacing part of the original market structure.
    • In 2012, a multifaceted roof was added to the rooftop carpark to provide shelter for shoppers, capture rain water, solar electricity generation and regulate the temperature inside the Market.

    The survey is now closed

    The survey is now closed

    Thank you for sharing your feedback with us, to help shape future decisions for the South Melbourne Market.

    Draft objectives

    We've developed draft objectives to help us achieve some outcomes around:

    • environmental sustainability
    • productivity
    • positive economic impact
    • social benefits
    • public safety and accessibility
    • the Market's identity.

    Let us know what you think by answering the questions below.


    Environmental sustainability

    The Market continues to be a world leader in sustainability and supports Council's sustainability goals, and increases and optimises areas for greening and recreational wellbeing .

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    Improved productivity

    The Market creates a dynamic precinct for traders, with effective solutions for deliveries, back-of-house operations, storage, waste management, office space and services.

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    Economic prosperity

    Capital investment in the Market doesn't have a negative impact on Port Phillip rate payers and anything designed is easy to maintain and cost effective for the lifetime of the building, and the ongoing viability and profitability of Market businesses are ensured as it continues to attract people to the South Melbourne precinct.

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    Enhanced public safety and accessibility

    The Market has accessible and inclusive spaces that strengthen connections to, through and within the site to ensure it is a safe and accessible destination for everyone.

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    Increased social benefit to the community

    The Market is vibrant, exciting, enjoyable and busy, creates opportunities and space for people to explore, shop, eat, meet and wander, and to build community connections, and provides accessible and inclusive amenities, facilities and services.

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    Protect and enhance the Market's identity

    The Market's history and heritage is recognised and celebrated through its design and the experience of its visitors, and acknowledges the local community's sense of belonging and ownership.

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    If you think we've left something out, please let us know.

    Vision

    How would you rate this vision statement?

    A little bit about you

    We'd like to understand who we're talking to, and appreciate you taking the time to answer the following demographic questions.

    The personal information provided in this section is being collected by Council for the purpose of providing a demographic snapshot of contributions to this project. Demographic data allows Council to assess whether it is providing all areas of the community with an opportunity to become involved and be heard. Your personal information will be used solely by Council for this primary purpose or directly related purposes. Demographic data may be published and used as part of a Council report. It is optional to provide us with your demographic data and contact details. Your details will be used to provide you with project updates and will be kept confidential. For more information contact Council’s Privacy Officer via ASSIST on 9209 6777.

    Which of the following describes your connection to the City of Port Phillip? Select all that apply.

    The survey form is now closed. Thanks for your contributions.